WWE has seemingly made “a very big change” when it comes the trademarks of wrestler names – NoDQ.com: WWE and AEW Coverage

On July 10th 2024, WWE filed a new trademark for the name “Ethan Page.” Page, who is the current NXT champion, has been using the name for years in various promotions such as AEW and TNA Wrestling.

During Wrestling Observer Live, Bryan Alvarez of F4WOnline.com said the following about the situation…

“I was told that these new TKO deals are such that when you go to WWE, they are going to trademark everything. For example, Ethan Page went and they trademarked Ethan Page. This is from someone in the company, when you leave they hand everything over to you now.”

“Apparently when you leave WWE, and it’s kind of the same thing I think with AEW, it’s like she [Vaquer] can leave and take her name. Ethan Page can leave and take his name. While you’re there, they own the rights to everything for pro wrestling. But that is a very big change from back in the day when they owned you into perpetuity. She very much wanted to keep her name and apparently, they’re allowing her to keep the name in WWE. They’re gonna trademark it while she’s there…” (quotes courtesy of WrestlingNews.co)