Wimbledon turns to YouTube star Blippi to get under-fives into tennis

Ella Ottaway, children, young people and families manager, said: “We are very keen to inspire the next generation of future fans and how important it is to engage with fans at such a young age and Blippi is such an exciting and global phenomenon.

“It’s introducing people to Wimbledon in ways that aren’t necessarily associated with tennis.

“So you have got different connections for different audiences. This was one of the fist collaborations in the UK that they [Blippi] have done, and obviously Wimbledon being so iconic and British it was a really, really exciting process.”

Ulrika Hogberg, head of community strategy, added: “We consumed Wimbledon in a very analogue way, it was always on TV and so that is what you watched for two weeks.

“And now parents, kids, just consume content in such a different way and I think Blippi totally serves that by having his own YouTube channel and having content at the ready and at your disposal at any time.”