Why do Americans prefer social media shopping

Based on their shopping habits on social media, Americans have the potential to spend upwards of $59 billion, according to a new study, commissioned by UserTesting and conducted by Talker Research. The poll of 2,000 U.S. adults who use social media found that 68% have shopped through their social media feeds, and the average person would willingly spend a maximum of $262 on any single item they come across. Respondents were found to use Facebook (85%), Instagram (49%) and TikTok (38%) on a regular basis. However, 75% admitted a ban on TikTok would have “little to no” impact on how they shop. Social media users said they like using platforms for shopping because it makes the experience easier or more convenient (33%), they’re already on social media often enough (32%), and because they can see exactly how products are used or how they perform (30%).