Why Americans Love To Shop On Social Media

America’s shopping habits have changed over the years, and now social media is the preferred place to shop for many people. Let’s be honest shopping on social media itself is usually a crime of opportunity. You’re leisurely scrolling and all of a sudden an ad comes up for something you didn’t know you needed and the next thing you know you’re checking out!

According to Talker, you’re not alone! A new survey reveals that 68% of Americans who use social media have shopped through their feeds. Based on their social media shopping habits, they have the potential to spend more than $59-billion.

The poll of 2-thousand U.S. adult shop on social media:

• The average shopper would spend as much as $262 on a single item they find on social media.
• The platforms they use regularly for shopping online include Facebook (85%), Instagram (49%) and TikTok (38%).
• So why do people prefer using social media to shop? Respondents say it’s easier or more convenient (33%), they’re already on social media regularly (32%), they can see exactly how to use the products (30%), they see better deals on social media (26%) and it’s easier to search than a physical store (20%).
• Nearly three-quarters (72%) of social media purchases are unplanned and spontaneous.
• The most popular items people buy from platforms are clothing (52%), gifts (33%), shoes and accessories (33%), beauty products (30%) and electronics (28%).
• Overall, 62% say they’ve been generally satisfied with their social media purchases and 68% describe their average experience as positive.
• Almost half (47%) say they’d likely buy something seen on social media if they see others using it and 20% admit they’ve had FOMO from seeing others use advertised items.
• Shoppers use their feeds to read product reviews (22%), research products (20%), or get inspiration for how to use products (15%).
• Just over half (53%) would be less likely to buy a product with negative reviews.
• While 18% of respondents say they don’t like ads on social media, 66% say the ads help them find new products and 35% like the ads because they show what’s trendy.

LauRen Merola Strager is a former NFL & NBA cheerleader turned radio host. LauRen is a former Miss Pennsylvania USA and is a proud wife and mother of two. She is the owner and chief editor for her fashion and lifestyle Blog “All Of The F-Words” and is a champion for the Autism community. You can read all about LauRen’s thoughts on motherhood, pageant life, and everyday life through her online content.