“Welcome To The New Goway:” Operator Reveals Rebrand, New Website

For the first time in the company’s 54-year history, Goway has launched a rebrand. It has also revealed a “state-of-the-art” new website and refreshed travel advisor portal.

 Goway says its new-look website offers a cutting-edge user experience that empowers travel advisors to sell more and inspire travellers to explore the world.

“The new Goway.com represents our true passion for travel and utmost commitment to providing the best experience for travel advisors and their globetrotting clients,” says Adam Hodge, Goway’s Senior VP.

“In the past, my father and Goway’s Founder and President, Bruce Hodge, personally wrote hundreds of our webpages, pouring his personal knowledge and passion for travel into the very expression of our company. Today, our Destination Specialists continue the journey by imbuing the new Goway with their passion, personality, and expertise.”

The new website promises to: 

·      Offer an intuitive user experience with a best-in-class design based on meticulous research.  

·      Showcase Goway’s over 1,000 tailor-made trips with a focus on 4- and 5-star accommodations and private-guided touring. 

·      Delivers inspirational travel stories from Goway’s own Destination Specialists and award-winning travel writers on the new Globetrotting blog.  

·      Features comprehensive travel guides to over 100 countries around the world. 

·      Empower travel advisors with essential tools and advice and inspires their globetrotting clients with expert information. 

·      Make choices more compelling with vibrant imagery and 4K videos. 

“The new Goway.com showcases our shared passion and dedication to state-of-the-art technology, industry-leading travel products, and a client experience that is as impressive as our travel offerings. Our new website and rebranding embody our 54-year journey as a travel company made up of passionate travellers. The only thing more inspiring than where we’ve been is where we will go next,” said Adam Hodge.

“Welcome to the new Goway,” Hodge added.

Goway has also refreshed its portal for travel advisors, now known as GowayPro.com. The enhanced GowayPro experience includes: 

·      More incentives for travel advisors. 

·      A Passport to a Free FAM incentive that the company says is easier to earn than ever before. 

·      The all-new GowayPro Travel Tales podcast. 

·      An ever-growing GowayPro Travel Academy education program. 

“Our travel advisor partners are always front of mind for Goway,” says Hodge. “GowayPro.com is now a better tool to help travel advisors sell and succeed. It’s never been a better time to partner with Goway.” 

Core to Goway’s new brand is a new logo, which it says captures the forward-thinking spirit of a company that has pioneered tailor-made trips for globetrotters for over 50 years.

“It was a privilege to guide the rebranding of a travel company with such a legacy,” says Mitchell Fawcett, VP Marketing at Goway. “Our new brand is all about honouring our rich 54-year history while defining a contemporary look that reflects Goway’s ambitious and exciting future.” 

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