Veritone signs World Horse Racing deal

Veritone, a specialist in building human-centred enterprise AI solutions, and Engage Digital Partners, the digital sports marketing agency, have announced a multi-year agreement with World Horse Racing to use Veritone’s Digital Media Hub (DMH) as its exclusive AI-powered, intelligent asset management platform. In partnership, Veritone and Engage Digital Partners will utilise DMH to automate the curation and activation of all World Horse Racing media content, providing the foundation for current and future media management, distribution and monetisation activities.

World Horse Racing is an international digital media organisation established by five iconic horse racing entities – Ascot Racecourse, the Breeders’ Cup, The Hong Kong Jockey Club, Goodwood Racecourse and the Victoria Racing Club. The organisation provides horse racing fans with exclusive sport and lifestyle content and behind-the-scenes access from thoroughbred racing.

“We’re thrilled to work with Veritone and Engage Digital Partners to manage and bring our vast collection of media and content assets to life,” said Russell Scott, chief executive officer, World Horse Racing. “Veritone’s deep expertise in sports media, international presence and ability to lead us into the next era of media management make them the right technology partner. Their new breed of intelligent asset management technology will enable us to control, organise and distribute our content to licensing partners across the globe.”

“World Horse Racing is an iconic name in the international sports community and we are honoured to work with their brand to provide state-of-the-art asset management technology,” added David Candler, senior sales director, Veritone. “Our strategic partnership with Engage Digital Partners has enabled us to add immense value to the archives of the world’s leading sports brands including World Horse Racing.”

Designed for content owners in media and entertainment, DMH is a white-label, cloud-native media hub that allows customers to immediately access, search, manage, share and monetise all media types including video, audio, images and documents. DMH automatically ingests content and runs it through multiple AI cognitive engines to provide search and discovery capabilities.