Top 100 Fashion Trends in July

The July 2024 fashion round-up spotlights many innovative footwear designs — from XyberDreams’ The 925 silhouette which draws inspiration from Spongebob Squarepants to JiyongKim’s unique sunbleached Clarks. Vans also captures attention with its Knitted Half Cab Sneaker while Tim Hortons’ collaboration with adidas delivers ultra-playful donut-inspired footwear silhouettes.

In terms of actively expanding companies, premium Brazilian footwear brand Kenner — which is known for its stylish and practical sandal silhouettes — is expanding to the US to enhance comfort and outdoor functionality with its unique Rakka footwear line-up.

Outside of footwear, the July 2024 fashion round-up calls attention to Earthletica and Modern Meadow’s Bronte Jacket, a first-of-its-kind lightweight piece crafted from 100% recycled nylon and coated with a Bio-Alloy Shield. The 66°North Backpack, on the other hand, offers a sleek and practical solution for outdoor activities.