The 2024 U.S. Healthcare Consumer: How the Internet and Social Media Are Affecting Patient Choices

Dublin, July 08, 2024 (GLOBE NEWSWIRE) — The “2024 U.S. Healthcare Consumer: How the Internet and Social Media Are Affecting Patient Choices” report has been added to ResearchAndMarkets.com’s offering.

Consumers are using the internet and social media to a great extent for healthcare purposes. This report covers what healthcare and pharma marketers need to know about how online-acquired information influences patient action.

A December 2023 survey of 1,391 US consumers reveals how they’re using digital channels for healthcare research and discovery and how online-acquired information – and misinformation – influences patient action.

Key Question: How is information acquired online affecting consumers’ healthcare decisions?

Key Stat: More than half (54%) of US consumers have self-diagnosed a medical condition based on information obtained online. Search engines and medical information websites are most commonly used to arrive at those self-diagnoses.

Key Report Features:

• 4 Exportable files for easy reading, analysis and sharing.
• 9 Charts: Reliable data in simple displays for presentations and quick decision making.

Key Topics Covered:

• Executive Summary
• Today’s healthcare consumers are eager to obtain medical information online
• Online-acquired information influences consumers’ healthcare decisions
• What are the implications for healthcare and pharma brands and marketers?
• Methodology
• Sources
• Media Gallery

Charts

• Online Sources Used by US Consumers to Self-Diagnose a Condition, Dec 2023 (% of respondents)
• Types of Health-Related Research US Consumers Conduct Online, Dec 2023 (% of respondents)
• US Consumers Who Use Social Media and AI to Begin Their Online Research for Medical Information, by Generation, Dec 2023 (% of respondents per group)
• US Consumers Who Compare Prices for Medications, Medical Services, or Health Insurance Plans, by Generation, Dec 2023 (% of respondents)
• Digital Channels Where US Consumers See/Hear Healthcare Ads*, Dec 2023 (% of respondents)
• Healthcare Services, Medications, or Treatments That US Consumers Have Purchased Online* in the Past Year, Dec 2023 (% of respondents)
• How Often US Consumers’ Online Self-Diagnoses Are Proven Correct (% of US consumers who have self-diagnosed a medical condition, Dec 2023)
• US Social Media Users Who Engage With or Follow Health Influencers on Social Media, by Generation, Dec 2023 (% of respondents)
• Likelihood of Patients Getting Faulty Medical Information From GenAI, According to US Physicians, Aug 2023 (% of respondents)

For more information about this report visit https://www.researchandmarkets.com/r/nynht0

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