Shopping
Suit Up: ELLE’s July Shopping Guide
Summer is officially upon us, with blue skies, beach days, and poolside lounging filling up the itinerary. Whether you have a trip planned or are still dreaming up your next warm-weather getaway, nothing sets the mood like shopping for the perfect swim wardrobe. This season’s swim trends truly have something for everyone, no matter your vibe (or coverage preference). Go pretty and pastoral in ruffled florals and pastels, à la LoveShackFancy, Zimmerman, and Juillet. Or, to really bring the heat, dare to bare it all in sexy little black string numbers. Brands like Jade Swim, Sommer, and ViX Paula Hermanny will have you covered…or rather, uncovered. If that’s not quite your speed, go for the glow in a range of bronzy neutrals done up in minimalist silhouettes from the likes of Anemos and Myra Swim. Of course you can’t forget the cover-ups, sunnies, and sandals to round out the look, so we’ve curated the perfect pairings to shop alongside your swimwear. Shop our top picks below and in the June/July 2024 issue of ELLE.
The Sweet Life
Live out your summer-cottage daydreams with dainty florals, ruffles, and bows.
Black Tie
Bare it all in sexy strings and cutouts with sleek gold accents that add a touch of poolside polish.
Tan Lines
Let nature be your guide. Neutral tones and simple silhouettes complement a sun-kissed glow.