Sportswear brand Adidas launches FW24 London Tennis collection

adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court.

The seamless material construction, used in the Men’s Seamless AEROREADY FreeLift T-Shirt Pro and the Seamless AEROREADY FreeLift Polo Shirt Pro, helps to reduce distraction in areas that can rub during high-intensity movement, such as under the arm.

Adidas unveils its FW24 London Tennis collection, featuring seamless material construction for comfort and focus.
Highlights include the AEROREADY FreeLift T-Shirt Pro and Polo Shirt Pro, designed for breathability and mobility.
Premiering at London tournaments, the collection will be worn by top athletes like Stefanos Tsitsipas and Caroline Wozniacki.

This combines with open-hole areas in the fabric that trace under the arm as well as the back and side of the body – improving breathability in high-sweat zones and reducing the irritation that can lead to distraction.

Stefanos Tsitsipas, Elite Tennis Player, said: I’VE ALWAYS LOVED PLAYING ON GRASS – THE SPEED AND THE FEEL OF THE SURFACE MAKES IT ONE OF THE MOST EXCITING TESTS IN OUR SPORT. AND, THIS YEAR IN LONDON, I KNOW I’LL BE PLAYING AGAINST THE BEST IN THE GAME, ON A SUPER QUICK SURFACE, IN ONE OF THE BEST ATMOSPHERES IN TENNIS. SO, MY PLAN IS MOVEMENT AND FOCUS. FOCUS ON THE POINT AT HAND, PLAY THROUGH THE PRESSURE, AND MAKE MY SHOTS IN THE MAJOR MOMENTS.

Although a pure-white color spectrum is found across the entire collection, raised structures implemented on the base of select pieces, create the appearance of darker shadows that flow throughout – celebrating the different shades of light seen on a grass court during the summer months.

Supporting the demands of grass court tennis, the collection has been crafted for added mobility, unlocked by adidas’ FreeLift Construction – which incorporates adaptive stretch areas under the arm of each garment, to offer players a greater range of motion.

To help players in the heat of the moment, the collection also includes adidas’ AEROREADY technology, which uses sweat-wicking or absorbent materials to keep players feeling dry. This combines with AIRCHILL for the AIRCHILL FreeLift T-Shirt Pro – an adidas technology that supports players feeling cool through thermally zoned, raised pattern motifs and mesh layers, helping to optimise airflow during high-intensity workouts and matches.

The apparel collection is made in part from recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

The collection premiers at the summer London tournaments and will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Angelique Kerber, Camila Osorio, Daria Kasatkina, Stefanos Tsitsipas, Alexander Davidovich-Fokina, Felix Auger-Aliassime, Martin de la Puente, Francisco Cerundolo, Jakub Menšík, Alex Michelsen and Luca Nardi.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)