SIS enhances live racing with over 700 races from Malaysia

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, is to expand its racing offering by integrating premier horse races from Malaysia, with fixed-odds wagering available to complement the live content.

The deal, agreed with Singapore Pools which holds the international simulcast rights from Selangor and Perak Turf Clubs, provides SIS with an additional 738 races annually from Selangor and Perak. Group 1 contests include the Selangor Gold Cup and the Perak Coronation Cup, with the content serving as a key addition to the provider’s output.

The launch of top-class action from a highly regarded territory brings increased wagering opportunities for audiences all over the world, delivered by SIS as an end-to-end solution with data, live pictures and pricing.

Fixed-odds wagering will be available to bettors for all 738 contests which will be a huge boost to engagement. SIS’ Trading team are pricing the content in fixed-odds guided by local Tote odds which is a consistent process used by SIS traders in other countries across Asia and the US to generate robust fixed-odds pricing.

The introduction of fixed-odds wagering will maximise engagement and bring familiarity to bettors looking to engage with Malaysian racing, with the betting format already popular across many jurisdictions.

This agreement with Singapore Pools is the latest struck by SIS to increase its library of over 36,000 annual horse races. The supplier’s portfolio has recently been boosted with the addition of premium fixtures from Korea and Poland, along with a rights renewal to showcase premier racing from Spain.

Conall McSorley, head of racing at SIS, said: “The Asian market is very important to SIS and horse racing from Malaysia has consistently delivered in quality. By enhancing our live racing portfolio with action from Selangor and Perak along with presenting fixed-odds wagering opportunities, we firmly believe the comprehensive offering will be positively received across the globe.”

Simon Leong, chief product officer of Singapore Pools said: “We look forward to this partnership and bringing quality races from Malaysia to a wider audience. Together, we are delighted to enhance our cooperation with SIS to delivering top-quality international racing content and contributing to the growth of the sport.”