Sean Perry’s 2500 Media takes a swing at shopping Pillow Fight Championships rights

2500 Media, the LA-based production company launched last year by former WME partner and packaging agent Sean Perry, has struck a deal to distribute the TV rights to the Pillow Fight Championships (PFC).

Through the deal, 2500 Media will shop rights to the PFC to networks and platforms in the US and internationally.

The PFC, founded in 2021, is a professional league in which competitors do battle using pillows. The league draws names from across the sports combat world, including current and former UFC fighters.

For 2500 Media, the deal comes after it appointed its senior team, with Kendall Horn being named head of development and Nicole Taylor Perry becoming managing director.

The company also has an unscripted pact with Pilgrim Media Group, which sits within Lionsgate Alternative Television, led by Craig Piligian.

“Following the great legacy of my TV partners Lionsgate Alternative Television and Craig Piligian, who were first movers with the UFC and Power Slap, we are thrilled to have secured these PFC rights in a competitive situation,” said Perry.

“What [PFC founder and CEO] Steve Williams and [chief strategy officer] Stephen Appel have brought to life is amazing already, but only the beginning. Much more to come in the months ahead as we assist in growing PFC around the world.”