Photo: Contributed
Starbright executive director Dr. Rhonda Nelson, left, and Paradigm 3D’s Jeanne Ulvaan.
Jeanne Ulvaan and Chad McDougald started Paradigm 3D less than three years ago, and it wasn’t long before their business was giving back to the community.
The West Kelowna home business quickly aligned forces with Starbright Children’s Development Centre, which offers child development services to the Central Okanagan. Since those with autism and attention deficit hyperactivity disorder find comfort in sensory toys, it was a marriage made in heaven.
Paradigm uses B.C. based material to make premium, 3D-printed products—many of which work well as sensory toys. The company produces and sells starfish, and the proceeds go directly to Starbright.
“We’re big believers in the fact that these articulated sensory toys are really beneficial for children and adults that have ADHD or are on the autism spectrum,” Ulvaan says. “They’re not only fun toys—because they’re amazing—but they can also be used as therapeutic tools as well.”
Photo: Contributed
For those with autism, the toys serve as a vital tool to modulate their sensory environment. It helps reduce feelings of being overwhelmed by external stimuli, which can lead to improved behaviour and greater comfort in various environments. The engaging nature of sensory toys—be it through texture, colour, sound or movement—provides a tailored sensory experience that can captivate attention in a positive way, promoting calmness and focus.
For individuals with ADHD, sensory toys can be an invaluable aid in enhancing concentration and reducing anxiety. The tactile interaction with sensory toys allows for a productive outlet for excess energy, which can otherwise manifest as restlessness or disruptive behaviour.
Paradigm has been in business since November 2021, but it already making big waves. Greater Westside Board of Trade named it its best home business of the year in 2023, and it has become a popular destination for those at farmers markets throughout the Okanagan—thanks in large part to the affordable prices she offers.
“I love going to the markets, meeting people,” Ulvaan says. “I’ve also done a few school events, but it’s mostly markets in the Okanagan, and we’ve done a few out of town as well.”
Another aspect of Paradigm that makes Ulvaan beam with pride is she sources all of her material from Victoria, which makes her business a completely B.C.-based venture.
“So we’re supporting not only our own country, but our own province,” she says. “We do it all out of our house. We’ve got 40 printers in my basement going all the time.”
Paradigm’s product line includes articulated toys, fidget and sensory items, knitting tools, key chains and Zou animals.
More information about Paradigm 3D can be found on its website here.
Photo: Contributed
This article is written by or on behalf of the sponsoring client and does not necessarily reflect the views of Castanet.
 "BCCI want Test specialists to play domestic cricket; Rohit, Virat, Bumrah to be exceptions")
