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Online grocery shopping permeates Tier-III,-IV: LocalCircles study

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4 months ago

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Online grocery shopping permeates Tier-III,-IV: LocalCircles study

2 in 3 consumers who use online grocery platforms to purchase groceries say they prefer a 3-24 hour delivery window with no delivery fee

Shivani Shinde

Since Covid-19, online grocery delivery has evolved in Tier-I and -II. This has now reached Tier-III and -IV. LocalCircles conducted a study to find how consumers are buying groceries online. 

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24 hrs the new delivery time for online platforms

  • Blinkit, Swiggy Instamart, and Zepto deliver in 8-20 mins
  • Flipkart in 16-36 hrs
  • BigBasket delivers in 15-30 mins
  • JioMart in 24-72 hrs
  • Amazon Fresh in 3-9 hrs

Note: The survey was conducted with over 70K people

Ratings*

Amazon Fresh and Zepto lead among online grocery platforms reviewed

  • Amazon Fresh and Zepto have scored highest with 3.5/5
  • BigBasket, Flipkart, Blinkit, Swiggy Instamart, scored 3/5
  • JioMart got the lowest score of 2.5/5

Amazon Fresh & Flipkart received the highest rating for value pricing

 

Q-commerce a GenZ phenomenon

  • 2 in 3 consumers who use online grocery platforms to purchase groceries say they prefer a 3–24 hour delivery window with no delivery fee
  • 17% want their grocery delivered within 30 mins
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