North and South: Dr. Christian Bock focuses on shaping the future of shopping as he joins Aldi Süd — Retail Technology Innovation Hub

ALDI SHOP & GO STORE

At the tail end of last year, Aldi Nord redesigned its Trigo and shopreme powered Aldi Shop & Go store in the Dutch city of Utrecht.

Bock commented at the time: “We are delighted to announce that we have taken another significant step towards an innovative and forward looking development, both technologically and business wise.”

“Our team takes immense pride in the redesign of our test store in Utrecht. Over the past year and a half, we’ve learned a great deal collaboratively with our customers, and it fills us with pride to incorporate these insights directly into the store’s transformation.”

He added: “We are particularly excited to share that we have made the store even more appealing in accordance with our customers’ preferences.”

“Through the harmonisation of computer vision and artificial intelligence, not only has the product assortment been subtly repositioned, but we have also revolutionised the checkout process.”

“This groundbreaking integration of technologies allows us to embark on entirely new paths, fundamentally enhancing the shopping experience from product selection to payment.”