No Frills scraps multi-buy sales strategy at all stores

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No Frills customers will no longer have to buy more to save more on their food bills.

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The Loblaw-owned discount grocer said multi-buy promotions have been removed at all stores effective immediately in a move geared toward “greater affordability” for customers who are financially unable to make bulk purchases.

“We pride ourselves on always keeping our customers’ needs at heart, and listening to their feedback,” No Frills president Melanie Singh said in a news release Wednesday. “Our customers told us loud and clear that they don’t want to have to buy more to save.”

Gone are the “buy two for $5 or one for $2.99” pricing options, No Frills said. Instead, the grocer will have new lower prices on individual items across the country.

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“No Frills stores are a destination for customers looking for the best possible deals — and we’re committed to making sure they know they can shop with confidence that they’re getting great value,” Singh added.

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