News/Media Alliance Calls on FTC, DOJ to Investigate Google’s Misappropriation of Digital News Publishing, Stop Expansion of Generative AI Overviews Offering

Google’s Search Generative Experience (SGE), first introduced on May 10, 2023, and released nationwide effective May 14, 2024, uses publisher content to generate comprehensive “AI Overview” answers to user queries. In practice, this means Google is generating “new” content derived from the content in its search index, including original and breaking news content, which it prioritizes at the top of its search results. By letting “Google do the googling,” the express intention of AI Overviews is to reduce demand to third-party websites.

“Google is already known as the world’s dominant search engine, and the Department of Justice (“DOJ”) showed at trial how Google illegally monopolized that market. Now, Google is abusing its power in search to use publishers’ content – without payment or permission – to power Google AI Overviews and its other GAI products to exclude competition.” – News/Media Alliance letter to the FTC and DOJ

News/Media Alliance President and CEO, Danielle Coffey said, “AI companies and news publications should coexist, but one-sided, forced offerings without the ability to opt out does not achieve that goal. Google claims that this new product will result in increased traffic, but one of many studies estimates that 90% of users will never leave Google’s search results page. Disintermediating publishers and readers and preventing publishers from monetizing their content will inevitably lead to the further decline of our news ecosystem and critical reporting Americans want and need.”

In addition, by replacing the need for users to visit publishers’ underlying websites, Google’s AI Overviews have significantly reduced publishers’ ability to monetize their content through advertising, subscriptions, and affiliate links, and instead driven that monetization directly to Google.

The letter also raises Google’s recently enacted Site Reputation Abuse policy that has effectively eradicated publishers’ coupon pages, and sports betting, lottery, and gaming content from Google Search results, harming not only publishers but also the millions of readers and businesses who rely on such content.

“Adding insult to injury, Google’s SGE/AI Overviews almost immediately began showing promo codes in response to some queries, even as it delisted rival publishers’ coupon sites offering identical types of promotions,” the letter states.

Coffey said, “Over time the value exchange that once existed with opting into Google search is no longer the reality. Feeding more of our content to users inside Google’s walls has not in fact led to proportionally increased revenue, as the dominant search engine asserts. Our white paper previously submitted on this topic demonstrates the cause and effect of this dynamic. This is yet another practice that cuts against publisher’s interests and will lead to further decline of quality content these AI offerings rely upon to deliver accurate results. This is bad for society, and bad for the AI offerings themselves.”

Read the full letter here.

Media Contact

Lindsey Loving, News/Media Alliance, 571-366-1000, [email protected], www.newsmediaalliance.org

SOURCE News/Media Alliance