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More Social, Engaging, & Targeted – haligonia.ca

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More Social, Engaging, & Targeted – haligonia.ca

At the bustling Next.io conference on internet gambling and sports betting held in New York on March 7, industry leaders convened to discuss the evolving landscape of online gambling — a sector still burgeoning after a decade of rapid growth. The panelists’ consensus was clear: online gambling’s future hinges on personalization, social engagement, and embracing cultural nuances.

Focusing on Women Gamblers

Justin Park, CEO of Betty.ca — a Canadian online poker site and slots hub — emphasized the importance of catering specifically to demographic nuances. Betty.ca, known for its unique focus on female gamblers, attributes 40 to 45% of its business to women who enjoy slot games.

Park highlighted the company’s deliberate staffing choices. “Our customer service team is staffed solely by women,” he said, explaining that this strategy enables better communication with the site’s predominantly female user base. Park also noted the distinct communication styles observed in customer interactions: “Guys are more one-word answers: ‘yes, no.’ They don’t even say ‘bye,’” he remarked. Women are much more chatty.”

More Social, Engaging, & Targeted – haligonia.ca

This attention to tailored experiences is not just a business strategy but a response to the lifestyle needs of their customers, many of whom juggle professional and home responsibilities. “They want entertainment they can quickly enjoy at their convenience,” Park added, pointing out that the average age of a Betty.ca customer ranges from 30 to 40. This demographic still shows a robust appetite for traditional gambling products but seeks novel presentation methods that fit seamlessly into their daily lives.

Embracing Cultural Themes in Gambling

The forum also showcased the upcoming launch of a Latino-themed online social casino by Seth Schorr, CEO of Las Vegas-based Fifth Street Gaming. Using his platform, jefebet.com, Schorr plans to target the Latino market, a segment he describes as “shamefully underserved” despite representing a significant portion of the American populace with a purchasing power of approximately $3.5 trillion.

Schorr hedged that their efforts have been less focused on just “having [their] site in Spanish” and more on taking a much more dynamic approach. “We have put together a brand that speaks to the language, the culture, the influencers,” he added.

Leveraging Technology for Personalized Experiences

Echoing the sentiment of personalized and culturally aware offerings, Oliver Bartlett, VP of gaming products for BetMGM, discussed the challenges of content delivery in an industry saturated with choices. “We have more than 3,000 games on our site right now,” he stated, suggesting that sophisticated algorithms or artificial intelligence could assist customers in navigating these vast selections more efficiently.

The emphasis on technological innovation was a recurring theme throughout the conference. Jonathan Doubilet, VP of U.S. business operations for Playtech, stressed the industry’s need to adapt to the expectations of a new generation of players. “The next generation will need something different. We will need to innovate,” he said.

Doubilet envisioned a future where traditional gambling experiences are enhanced by digital technology, including virtual reality. He proposed a scenario where a gambler could use VR glasses to find and play games instantly rather than wandering a physical casino floor.

The Role of Community in Online Gambling

Karolina Pelc, CEO of BeyondPlay, which specializes in player engagement software that incorporates multiplayer gambling and jackpots, also underscored the value of community in online gambling. “Online gambling needs to recognize the importance of community and shared experience — let people play together,” Pelc stated. This approach aligns with broader social trends where online interactions increasingly reflect communal activities.

The Importance of Ethical Gambling Practices

As online gambling evolves, so does the need for robust ethical practices and responsible gaming measures. Ed Andrewes, CEO of Resorts Digital Gaming, emphasized the importance of creating safe gaming environments that prevent addiction and ensure player protection. “As we innovate, we must also fortify our commitments to responsible gaming,” Andrewes said. He highlighted the implementation of tools like self-exclusion programs and on-site resources for gambling addiction as critical to the industry’s sustainability.

A Vision for the Future

The panel concluded that the future of online gambling must focus on delivering the right content to the right person at the right time. This personalized approach, combined with an understanding of technological trends and cultural nuances, is essential for the industry’s continued growth and relevance. Where competition is concerned, it goes without saying that brands embracing these trends will stand out amidst a crowd of competitors.

As the conference wrapped up, it was clear that the path forward for online gambling will be paved with innovative technologies, a deeper understanding of diverse consumer bases, and a commitment to creating more engaging and communal gaming experiences. The insights shared by industry leaders like Justin Park and others at Next.io highlight a shift towards a more inclusive, personalized, and technologically advanced online gambling environment, promising a bright future for enthusiasts worldwide.

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