The Louisiana Thoroughbred Breeders Association (LTBA) announced the launch of its redesigned and improved website, LouisianaBred.com.
Developed to offer a user-friendly experience LouisianaBred.com provides important news, information and data to its members and others in the thoroughbred breeding and racing industry. A primary goal of the new website is to help make the process of filling and submitting official paperwork easier and more efficient for LTBA members.
Formed in 1963, the Louisiana Thoroughbred Breeders Association represents and advances the interests of the breeding and racing of thoroughbred horses in Louisiana. The organization strives to promote the industry through its sponsorship of races and sales in addition to its breeding program. This website presents the breeding, racing and sales programs that the organization manages on behalf of its members.
Visitors can learn about the organization, find statistics and resources as well as a monthly calendar of events in the “About” section. Membership applications can be completed and paid for under “Membership.” A “members only portal” is in development where members will have access to their awards and the ability to update information. The “Breeding” section includes Accredited Louisiana Bred foals, Hypomating and the Louisiana Stallion Register. Under “Racing” visitors can find current Louisiana bred winners and Louisiana Futurity Eligibles. “Sales” includes current sales information as well as previous sales results. All LTBA forms can now be completed, submitted and paid for through the “Forms” section.
A new Louisiana Horse Magazine portal will take visitors to the latest news, feature articles, educational seminars and more. Instead of waiting months for a quarterly print publication, readers of LouisianaHorseMagazine.com will find feature and news stories in real time. Louisiana Horse Magazine is dedicated to delivering the most up-to-date information on racing, breeding, racetrack news, and other essentials for thoroughbred breeders, owners, and trainers. It warehouses the Louisiana Stallion Register and education/webinars. Stay informed about the latest developments in the horse racing industry, important updates on breeding practices, and valuable insights into horse health and care.
The website was designed, created and produced by Calzone Advertising/PR in partnership with Linda McLellan, Louisiana Horse Magazine editor and LTBA creative director. LTBA staff assisted with content review and online form integration with online pay portals. Key features include mobile friendly versions for all devices as well as desktop versions for PCs and Macs. The team worked diligently to organize a very large volume of data that updates frequently and navigation portals that organize data and content within key categories that relate to the business of breeding and racing, i.e., breeding, racing, membership, forms and more.
“This team of our experienced personnel and longtime advertising and PR firm are knowledgeable,” said Roger Heitzmann, LTBA secretary/executive director. “This greatly accelerated the process since there was no need to educate them in our business. We are excited to offer many of the new features to our members as well as the breeding and racing community. Our breeders, stallion owners, mare owners and members can now complete forms and pay online in one portal. We are already seeing a large volume of traffic.”
The primary users are LTBA members although a larger number of people in the breeding and racing industry refer to the site for key data and information about the Louisiana program.
“Navigation is intuitive making for a better experience, said Heitzmann. “It streamlines the process for us to update results and other data. Videos and new photography keep the websites fresh and inviting to users. We invite you to look at both websites: LouisianaBred.com and LouisianaHorseMagazine.com.”
This press release has not been edited by BloodHorse. If there are any questions please contact the organization that produced the release.
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