Lotte Duty Free partners with Moët Hennessy Travel Retail for exclusive VIP tasting in Seoul

SOUTH KOREA. Lotte Duty Free has teamed up with Moët Hennessy Travel Retail for a VIP-exclusive tasting event at the Star Lounge in its Myeong-dong, Seoul flagship store.

This event, which took place yesterday, was attended by 12 of Lotte Duty Free’s Korean VIP customers.

A VIP Champagne session, led by Moët Hennessy Asia Pacific Education and Training Manager Kelvin Chua, included an etiquette tutorial. Guests indulged in guided tasting experiences with crafted pairings and explored three types of Moët Hennessy’s key brands.

These included Veuve Clicquot La Grande Dame, the brand’s Prestige Cuvée offering fruity and floral notes; Dom Pérignon Vintage 2013, a top-class vintage crafted with luxuriant simplicity and precision; and Armand de Brignac Champagne Brut Gold, blended from a trio of vintages, resulting in a vibrant, fresh and complex prestige cuvée.

Armand de Brignac Champagne Brut Gold is one of the top-sellers at duty-free stores, the travel retailer said.

Lotte Duty Free has underlined Korean consumers’ growing preferences for Champagne and wine, aside from the traditional best-selling duty-free items, whisky and cognac.

The retailer noted an +18% year-on-year increase in its Champagne sales from January to April this year, driven by its rising popularity mainly among South Koreans and other Champagne enthusiasts.

In addition, Lotte Duty Free plans to boost its liquor portfolio with new brands and conduct various marketing activities such as special in-store and online exhibitions, as well as tasting events.

A Lotte Duty Free official said: “To improve the satisfaction of Lotte Duty Free’s top customers, we are carrying out various marketing activities through cooperation with various partners such as brands and affiliates.

“In particular, in line with the steadily increasing demand for alcoholic beverages from Korean customers, we are holding various special exhibitions and events. We will also carry out more promotions.” ✈