Just Arrived: Visa Broadens Digital Payment Solution Aiming To Help Existential Travel And Wellness Tourism In India – Travel And Tour World

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The digital payment solutions offered by Visa India are being expanded to meet the growing demand for experiential travel and medical tourism.

Currently, Visa cards are accepted in over 200 countries and territories, which supports Indian travelers seeking authentic connections and immersive experiences. This trend is influenced by social media and a move toward less-known destinations and eco-friendly practices.

In 2023, the Indian tourism industry contributed significantly to the economy, with the market size estimated at Rs 1,004.3 crore.

Wellness tourism has emerged as a particularly promising segment. In 2024, the wellness tourism market was valued at approximately Rs 159.1 crore and is expected to reach Rs 265.5 crore by 2029.

Medical tourism is a substantial contributor to India’s inbound travel sector, with many visitors timing their trips for both minor dental or cosmetic procedures and major interventions at a fraction of the cost compared to the West. Visa is ensuring that international credit and debit cards are widely accepted at hospitals and wellness centers, minimizing concerns about cash conversion or carrying large sums of money.

Visa provides robust, 24/7 fraud protection, enhancing the security of card transactions.

India’s combination of ancient healing practices such as Ayurveda, Siddha, and Yoga, along with its biodiversity, makes it an attractive destination for wellness tourists. Cities like Mumbai, Chennai, New Delhi, and locations in Rishikesh and Kerala are becoming popular for these therapies.

India has established itself as a leading global wellness destination by integrating ancient healing practices with its rich biodiversity, appealing to wellness travelers looking for cost-effective options.

Digital platforms have made access to wellness services easier, playing a significant role in the sector’s growth. These platforms have simplified both the discovery and access to wellness services, significantly aiding the expansion of wellness tourism in India.

Under the ‘Incredible India’ banner, the Ministry of Tourism is promoting wellness tourism and collaborating with states and Union Territories to enhance it. The Ministry of Ayush supports traditional wellness methods through initiatives like International Yoga Day and the Ayush Grid. Meanwhile, the private sector is setting up wellness hubs and investing in training practitioners to meet international standards.

Visa has initiated a pilot program with a medical tourism aggregator in India, offering Visa cardholders from select countries concierge-like services and discounts on hospital care. This program has led to a significant increase in inquiries.

Online booking platforms and mobile applications have made trip planning simpler, encouraging more informed and spontaneous travel decisions. Digital wallets and contactless payment methods have streamlined transactions, reducing the need for cash and making travel more flexible and efficient.

Visa’s partnerships with acquiring banks ensure broad card acceptance, including in metro systems and public transit in major tourist destinations. This extensive card acceptance, including tap-on entry/tap-on exit in metros and public transit systems in popular tourist areas, contributes to a more flexible, efficient, and tourist-friendly environment.

Visa, the global digital payment leader, plays a crucial role in India’s growing cashless economy. By providing secure and reliable digital payment solutions, Visa has enabled millions of Indians to transition from cash-based transactions to digital payments. The company has partnered with banks, fintech companies, and merchants across the country to offer a wide range of payment options, including credit and debit cards, contactless payments, and mobile wallets. These innovations have made it easier for consumers to shop, pay bills, and transfer money securely, driving the growth of India’s digital economy.

India’s tourism industry has significantly benefited from the widespread adoption of digital payments facilitated by Visa. Tourists now enjoy the convenience of making payments without the hassle of carrying cash or worrying about currency exchange. This ease of transaction has enhanced the overall travel experience, encouraging more visitors to explore India’s diverse attractions. From booking flights and hotels to paying for local transport and dining, digital payments have streamlined the entire travel process. As a result, the tourism sector has seen a boost in spending, contributing to the economy and promoting India as a modern, tourist-friendly destination.