International Tennis Hall of Fame Selects 160over90 to Reimagine 2025 Induction Celebration | LBBOnline

160/90 has been appointed the cultural marketing agency partner for the International Tennis Hall of Fame. The agency will be responsible for developing and producing the International Tennis Hall of Fame’s 2025 Induction Celebration events, inclusive of the Induction Ceremony in Newport, Rhode Island.

With an integrated team across strategy, creative, experiential and PR, 160/90 will focus on evolving the Induction Celebration into an iconic, global cultural moment that transcends the sports landscape. The agency will design and create an onsite attendee experience as well as develop an overarching plan for onsite and offsite fan engagement. Endeavor Analytics will additionally support in assessing the Hall of Fame landscape and sponsorship value opportunities.

“We sought an agency partner who appreciates our goals of instilling excitement among fans of the game around the world and celebrating the incredible careers of incoming and previous inductees,” said Dan Faber, CEO at the International Tennis Hall of Fame. “160/90 demonstrated a unique understanding of cultural relevancy and the potential for Hall of Fame Weekend to be a must-attend event. We’re excited to benefit from their integrated capabilities and unparalleled access to culture as a part of Endeavor.”

“At 160/90 and across Endeavor, our collective expertise within the sport has us uniquely poised to help usher the International Tennis Hall of Fame into its next era,” said Ed Horne, president of 160/90. “As the sport’s popularity continues to rise, we’re thrilled to be transforming the Induction Celebration into a must-attend event on the global cultural calendar.”

The relationship began in 2024 and was awarded to 160/90 as part of a competitive pitch.