Squaremouth, a travel insurance marketplace, has released new customer survey data highlighting a notable increase in international travel bookings for ticketed events in 2024, despite escalating travel expenses.
According to the survey, which polled more than 3,500 Squaremouth customers about their upcoming trips, travelers are increasingly choosing international destinations for events such as Taylor Swift’s European tour and the 2024 Olympic Games in Paris.
The average expenditure for trips to the Paris Olympics has surged to $8,245, marking a 67% rise compared to the Tokyo Olympics. Squaremouth also notes a significant uptick in travelers insuring their trips, with a 900% increase from 2021 to this year.
To safeguard their trips, 79% of travelers embarking on ticketed event vacations in 2024 are opting for comprehensive travel insurance policies. These policies offer cancellation and medical benefits, potentially reimbursing up to 100% of trip costs due to covered reasons like medical emergencies, travel delays and lost luggage.
RELATED: This Travel Agency Curates Custom Luxury Travel Around Live Events — From Coachella to the Olympics
Among Squaremouth users traveling for international events in 2024, 27% are attending concerts, while 25% are opting for Olympic or sporting events. In contrast, only 15% express interest in theater events or plays.
Squaremouth’s insights are based on a customer survey conducted between June 7, 2024, and June 21, 2024.
Editor’s Note: This article was generated by AI, based on a press release distributed by Squaremouth. It was reviewed by a TravelAge West editor.
 "BCCI want Test specialists to play domestic cricket; Rohit, Virat, Bumrah to be exceptions")
