Influencer-Led Virtual Shops

Global retailer Walmart is partnering with Emperia to launch its new immersive shopping platform dubbed Walmart Realm. Featuring three unique digital environments curated by Mai Phammy, Nava Rose, Makenzie, and Malia, this experience invites consumers to experience exciting, gamified features and creative environments with home, fashion, and beauty products.

“At Walmart, we’re embracing innovation with e-commerce experiences designed with the virtual world at the heart,” White said regarding the Walmart Realm debut. “This latest innovation is reshaping the retail landscape, and we’re thrilled to bring it to our customers.”

Walmart Realm introduces a unique concept in the retail landscape, offering influencer-led virtual shops designed to bridge the gap between inspiration and shopping. Interested consumers can access the platform through its dedicated website.

Image Credit: Walmart