I’m Buying These 15 Under-$10 Beauty and Fashion Prime Day Deals, Stat

As a fashion and beauty writer who scrolls through thousands of items on Amazon every day and loves a good deal, Amazon Prime Day feels like the Olympics, Black Friday, and the Super Bowl all rolled into one. Now that the major sale event of the season is *finally* here, I’m letting you in on a little secret—I may or may not have pre-filled my cart with items I hoped would go on sale (okay, I definitely did). I’ve picked out the 15 best fashion and beauty deals that are absolutely worth shopping for yourself—and, best of all, they’re all under $10.

Below, you’ll find a $7 Maybelline primer with over 44,000 five-star ratings, flattering high-waisted leggings, a genius styling hack that shoppers call “life changing,” and a refreshing Neutrogena eye cream that’s a whopping 64 percent off. And that’s definitely not all! Keep reading to check out my 15 must-have fashion and beauty items on sale for Prime Day—but act fast, because these deals won’t last for long.

Best Under-$10 Fashion and Beauty Picks Overall

Wet ’n Wild Photo Focus Matte Face Primer

The heat of summer can mean battling skin that’s slick and greasy, which is where this matte face primer comes in handy. It’s formulated with white sapphire to leave behind a “crystal complexion,” per the brand—a.k.a. minimized pores, filled-in lines and wrinkles, evened-out skin tone, and a brightened complexion. It’s no wonder this magic in a tube has over 2,500 five-star ratings; shoppers said it “blends seamlessly” and “takes away the unwanted shine.”

Neutrogena Hydro Boost Eye-Gel Cream

I always prefer gel-cream moisturizers and eye creams in the summer for their thinner texture and lightweight-yet-hydrating feel. This Neutrogena eye cream definitely fits the bill, thanks to nourishing hyaluronic acid that infuses the under-eye area with a boost of hydration, and a formula that absorbs like a gel but has the long-lasting power of a cream. This Jennifer Garner-favorite eye cream racked up nearly 14,000 five-star reviews, with shoppers nothing that the formula is “silky and comfortable” and feels like a “drink of hydration” around your eyes.

CoverGirl Clump Crusher Mascara

In a constant journey to find the mascaras that make my lashes hit my glasses, I stumbled upon this drugstore favorite—and I’m not mincing words when I tell you that this CoverGirl one exceeded all my expectations in just one coat. It makes lashes super long, voluminous, and curly; the curved brush expertly grips each lash and extends them beyond my wildest dreams, without a single clump left behind. It comes in seven shades of brown and black (I prefer Very Black for added lash drama).

Maybelline Baby Skin Instant Pore Eraser

Maybe it’s magic, maybe it’s Maybelline, but with a smoothing, lightweight, non-comedogenic formula, this pore-blurring face primer seems to be both. Slick it on pre-foundation, or wear it on its own, for a poreless look with a matte finish. The primer has picked up over 44,000 five-star ratings; shoppers said it “actually blurs” and makes “skin looks flawless.” Plus, and it’s “even better than the high end brands.” Baby-soft skin, indeed.

Hollywood Fashion Secrets Silicone Coverups

With a 38DD chest and pretty sensitive skin, I typically don’t go braless, but these silicone nipple covers may just have me changing my tune. They’re made of skin-friendly, hypoallergenic silicone, and have a non-irritating adhesive to keep them in place for hours. Plus, they come in four different colors, they can be worn up to 25 times; their smooth, barely-there texture disappears under thin tops and dresses, so they’re perfect for the heat of summer. Shoppers said they’re “extremely comfortable,” to the point where they “might never wear a bra again.”

L’Oréal Paris Elvive Total Repair 5 Damage Erasing Balm

I’m always looking for a hair mask to nourish my long, thick tresses, and I think this Damage Erasing Balm from L’Oréal Paris will majorly help. Made with a combination of conditioning almond oil and the brand’s patented protein and ceramide concentrate, it promises to repair up to a year of damage in just one use—with a lush floral fragrance to boot. It’s praised by shoppers for making hair feel “smooth and less frizzy” and “silky soft;” one shopper even said that “within one use you might mistake yourself for being fresh out of the salon.”

Garnier Fructis Sleek & Shine Anti-Frizz Serum

This smoothing hair serum is formulated with Moroccan argan oil to bring smoothness and shine to frizzy, dry, and unmanageable hair. The brand recommends washing and conditioning your hair, then dispensing one pump of the serum uniformly over your locks, followed with a blow-dryer for ultra-sleek strands. With over 27,000 perfect ratings, it’s the number-one seller in Amazon’s hair styling serums category; shoppers said it makes frizzy hair “look much silkier and smoother” and gives hair “beautiful shine.” One reviewer said it made their “wiry, frizzy and unmanageable” gray hair “very shiny and not sticky or stiff.”

NYX Professional Makeup Bare With Me Tinted Skin Veil

Skin tints are all the rage right now since they can help give a “your skin but better” look without the cakiness of foundation. This NYX one provides a smooth base as a primer, and you can even wear it on its own. It comes in 10 shades, from Pale Light and Natural Soft Beige to Cinnamon Mahogany and Deep Mocha. Happy shoppers said this skin tint “feels and looks natural,” “doesn’t settle into fine lines” and provides “really perfect, light coverage.”

Tnnzeet Capri Leggings

Whenever I tell people I don’t own jeans and only wear leggings, their eyebrows raise into their hairlines. It’s obvious why; take these Tnnzeet leggings, which are designed in lightweight jersey with comfortable four-way stretch, a high-rise waist and slimming, calf-length fit. They have two deep side pockets to hold essentials like credit cards, a phone, and keys, and come in 14 colors and prints. One shopper who owns them in multiple colors said they’re “butter smooth and so comfortable.”

Revlon ColorStay Flex Wear Full Cover Concealer

If you’ve been searching for an under-eye concealer to hide wrinkles and dark circles, give this Revlon one with a plush doe-foot applicator a go—especially while it’s 25 percent off. The fade-resistant formula features smoothing clay, hydrating hyaluronic acid, and nourishing vitamin E. It offers full coverage for redness, blemishes and dark circles without creasing or feeling super-drying. 

Syrinx High-Waisted Leggings

It’s no wonder Syrinx’s leggings have racked up over 26,000 five-star ratings; they’re stretchy and compressive, super soft, and have a move-with-you fit. At just $7 now, they come in multiple colors, including charcoal gray, rose, black, white and navy, and three sizes (Small-Medium, Large-X-Large, and XXL). Speaking of those ratings, reviewers said they “fit like a second skin” and have “incredible stretch.” Sign me up.

L’Oréal Paris Collagen Moisture Filler Moisturizer

When celebs like Jane Fonda and Helen Mirren are fans of a skincare brand, I sit up and take notice. That’s why this L’Oréal daily moisturizer, which promises to fill in the appearance of fine lines and wrinkles (thanks to skin-plumping collagen) while revealing smoother skin is at the top of my list. A staggering 10,000 people picked this moisturizer up in the past month, and it has an equally staggering 44,000-plus five-star ratings; shoppers said it “actually does plump your skin to hide lines and wrinkles,” and that they see a difference “overnight.”

Hanes Ecosmart V-Notch Crewneck Sweatshirt

If you’re in search of a super-soft, cozy sweatshirt (hey, even in the summer, it’s nice to have one in air conditioning), then this Hanes Ecosmart sweatshirt is definitely your best bet. It has a fitted, hip-length silhouette, a subtle V-notch detail at the neckline, and banding at the cuffs and hem; it comes in an array of 10 gorgeous colors and sizes S to XXL to boot. It’s amassed over 41,000 five-star ratings, with shoppers calling it the “perfect basic” that’s “very comfortable” and “really soft.”

Kuailu Yoga Mat Flip-Flops

I may not do yoga as much as I’d like, but that doesn’t mean I don’t want my flip-flops to feel like I’m walking on pillowy-soft yoga mats—so these ones, with soft, cushioned memory foam footbeds, definitely get the job done. Choose from flexible cloth straps in a variety of prints and colors, including black-and-white stripes, camel, and solid black, in sizes 5 to 11. Shoppers said these flip-flops are “like walking on clouds,” and “feel better” than other sandals and sneakers with arch support.

Cuicanstar Hoop Earrings Set

If you love having choices in your earring collection, then this six-pack of hoop earrings is for you. It has three pairs each of gold and silver hoops, ranging from small to large, and all with snap-in-place clasp backs to keep them securely in your ears. They’ve earned more than 8,000 five-star ratings, with shoppers saying they’re “an excellent basic” and “really good quality.”