HYPERVSN Delivers Immersive Shopping Experience – Retail & Leisure International

Nike, the sports retailing giant, has delivered an immersive shopping experience to shoppers with 3D holographic technology from HYPERVSN.

To coincide with the launch of its new Air Max Dn sneakers, the retailer has deployed a series of detailed 3D visuals at its House of Innovation store in Paris. Every intricate detail of the sneaker is represented in holographic form across a series of individual stations.

These holographic experiences allow attendees to inspect the Air Max Dn’s innovative features for game-changing comfort and responsiveness. An immersive 3D universe awaits attendees from the moment they enter the store, transforming the static retail experience into one that replicates the energy of sport.

“Nike has redefined the meaning of ‘walking on Air’ with the launch of the revolutionary Air Max Dn shoes at their House of Innovation in Paris. Showcased during Air Max Week 2024 through HYPERVSN’s Hologram 360 Technology, this experience perfectly aligns with Nike’s commitment to constant innovation and exceptional customer experiences,” says Amar A, industry expert and influencer.

“We’re delighted to have our German Partner Satis&fy deliver holographic technology to a leading sports retailer at the cutting edge of innovation. Immersive design is at the forefront of projects for Fashion sector that fits seamlessly with Nike’s new tagline for the release of their new AirMax Dn shoes, ‘Feel the Unreal’,” says Kiryk Chykeyuk, CEO of HYPERVSN.

The partnership is just the latest collaboration between HYPERVSN, Satis&fy and Nike. In 2020, the UK partner of HYPERVSN installed 3D production animations in Nike’s London store as part of a dedicated 6-unit wall to encourage customer engagement and increased sales. The partnership highlights the growing opportunities for integrating advanced technology in retail, paving the way for more immersive customer experiences.