GOLF PRIDE AND STEPHEN CURRY’S UNDERRATED GOLF DROP LIMITED EDITION GRIP KIT PROMOTING EQUITY, ACCESS AND OPPORTUNITY IN THE GAME – The Golf Wire

(Pinehurst,  NC.)  Golf  Pride,  an  industry  leader  in  innovation  and  golf  performance  equipment,  has collaborated  with  Stephen  Curry  and  his  UNDERRATED  Golf  brand  on  a   limited-edition   grip   kit   that exemplifies their shared commitment to making golf more accessible to young athletes in often overlooked communities. Over the past two seasons, UNDERRATED Golf has hosted 10 tournaments throughout the US.  In  that  time,  UNDERRATED  Golf  in  partnership  with  its  brand  partners who understand the vision, help junior athlete golfers gain access to great courses and create a special and inclusive environment.

Purchases  of  the  kit  support  UNDERRATED  Golf  and  its  mission to provide greater equity, access and opportunity to student athletes and balance participation in the sport to reflect our society. There are only 8,200 of the beautifully designed and individually numbered kits available around the world, an homage to Stephen’s  82  game  NBA  season.  Each  kit  includes  14  Stephen  Curry  designed  MCC  Plus4™  grips,  a one-of-a-kind ball marker and collector’s display.

Available  in  standard  and  midsize options, the grips were designed with Curry’s input with his “SC” logo serving as the texture in the upper hand and the UNDERRATED three-star logo front-and-center, a visual reference to his brand’s mission. The 8,200 individually numbered kits ($249.99) are only available while supplies last at www.golfpride.com.

“Stephen  Curry  is  without  question  a  legend  in  the  game  of basketball, but through UNDERRATED his legacy  and  impact  on  the  game  of  golf  has  the  potential  to  benefit  generations  to  come,”  said  James Ledford, President of Golf Pride. “This marks our first collaboration with a global icon of this stature, and working  side-by-side  with  Stephen  to bring this concept to life has been both exciting and motivating for our  team.  Golf  Pride  is  committed to actively investing in initiatives that ensure the future of our sport is strong and will make golf more accessible and inclusive to larger, more diverse audiences.”

The  two  brands  initially  announced  a  partnership  in  2023, with Golf Pride investing to help fund college scholarships,  employment  internships  and  other experience-based opportunities for UNDERRATED Golf athletes.

“I  have  played  Golf  Pride  grips  for  many  years  and  am  pleased  to  have  another  partner  who  fully embraces  the  vision  of  UNDERRATED  Golf,”  said  Curry.  “I’m  extremely  proud to have played a part in designing such a unique experience and what it means for the continued growth of golf in our local communities.”

UNDERRATED Golf is committed to ushering in opportunities for student-athletes to showcase their talent in  the  game  of  golf.  This  work  is  a  gateway  for  young,  underrepresented  golfers  to  unveil  their extraordinary abilities and compete on renowned courses across the country. UNDERRATED Golf believes that  all  people,  regardless  of  their  race,  ethnicity or gender, should have the access and resources they need  to  play  golf.  Their  work  is  dedicated  to  creating  initiatives  for  youth  from  underrepresented communities to pursue the sport and realize their potential.

Similarly,  Golf  Pride  is  committed  to  ensuring  diversity,  equity  and  inclusion  are  at  the  forefront  of  their initiatives and partnerships. Beyond the relationship with UNDERRATED Golf, in 2023 the brand launched its  women’s  equity  platform  designed  to  drive  visibility  of  female  golfers  by  highlighting  their  stories, journeys, and contributions to the game.

For more information about UNDERRATED Golf, please visit underrated.golf, and for Golf Pride, please visit golfpride.com or follow the brand on Instagram, Facebook, Twitter and YouTube.

ABOUT UNDERRATED GOLF

Stephen  Curry  founded  UNDERRATED  Golf  to  provide  equity,  access  and  opportunity  to  deserving student-athletes from underserved communities who may not otherwise be exposed to the full benefits of the sport. The mission is to increase the participation of competitive golfers from diverse backgrounds, and to engage corporate partners for mentoring, networking and visibility. The program is also addressing the gender  gap  in  golf  by  providing  female  players  with  the  same  opportunities  as  their male counterparts. Players  receive  valuable  exposure  to  collegiate  golf  programs  and  potential  NIL  partners,  along  with training, equipment, leadership panels and other benefits provided by tour sponsors. The UNDERRATED Tour plans to expand throughout the U.S. and globally, further diversifying the pool of junior, collegiate and professional players around the world.

ABOUT GOLF PRIDE

Since  its  founding  in  1949,  Golf  Pride  has  become  synonymous  with  the  highest  quality  performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the  club.  That’s  why  more  than  80%  of  the  world’s  highest  performing  golfers  choose  Golf  Pride.  For professionals,  top  amateurs  and  recreational  golfers  of  all  skill  levels,  Golf Pride sets the standard – in performance and design. To learn more about Golf Pride, go to golfpride.com.

ABOUT UNDERRATED

UNDERRATED is an inspiring lifestyle brand with a mission to empower underrated and underrepresented individuals  all  over  the  world.  With  a  passion  for  celebrating  the  underdog,  UNDERRATED  echoes this message  across  three  main  categories  including  experiences,  media  and  physical  product.  The  brand, which  was established by Stephen Curry in 2019, draws on the revered NBA Champion’s personal story as an underappreciated three-star athlete in high school who always stood in the shadows of his peers. As a  powerful culmination of this inspiring journey to the top, UNDERRATED is committed to opening doors for  often-overlooked  student-athletes  by  developing  impactful  basketball  programming,  and  fostering  a platform for visibility through the UNDERRATED Championships, which create opportunities for players to be recognized by key figures. Based in the Bay Area, UNDERRATED is a mindset, a motivation, a calling, a  compliment.  For  more information, please visit www.stayunderrated.com, and connect on social media via Instagram, Twitter and Facebook.

ABOUT EATON

Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment

using  power  management  technologies  and  services.  We  provide  sustainable  solutions  that  help  our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.

MEDIA CONTACTS:

Bill Feidler
Golf Pride / Buffalo Groupe
bfeidler@buffalogroupe.com
703.615.4034

Tom Dietz
Underrated / Midnight Dawn
tom@midnight-dawn.com