Canada’s Betting Boom: Navigating the new sportsbook landscape – Durham Post

Canada is a country known for being quite progressive, with a relatively young population that is keen and enthusiastic adopters of technology.

And it’s no surprise then that they have been keeping adopters of iGaming and online gambling. Smartphones are something that is second nature to most Canadians, so it’s no wonder that mobile sportsbooks and casinos have been a big hit here.

More people than ever before have the opportunity to bet on a range of sports and markets at the LuckyKoala sports betting website in Canada.

The country itself has become a hub for some of the world’s best tech talent. Some of the cities are turning themselves into sought-after destinations for some of the best up-and-coming developers, marketers, and entrepreneurs within the technology landscape today.

A country that loves sports

Canada has always been a country that has been a keen follower of sports and has also produced some of the best athletes in a lot of sports. Due to the climate of Canada, which finds itself wintery a vast majority of the year, not surprisingly, the most popular sport is, of course, ice hockey. It’s so popular to the extent that there are a total of seven teams playing in the NHL based in the USA due to how good the teams are.

Other popular sports include lacrosse, football, soccer, and baseball. Some of the biggest names in the NHL hall of fame have also hail from Canada, including the legend Wayne Gretzky, who holds a staggering 61 NHL records, including having lifted the Stanley Cup a total of four times.

How big is the industry?

When it comes to the iGaming industry in general in Canada, a lot of the revenue is dominated by the online casinos, but sportsbooks are quickly catching up and are still growing at an impressive rate. It’s estimated that sports betting accounted for around $9.7 billion in the fiscal year 2022–23, which is considerably behind casinos, which are responsible for just over $50 billion, but it is ahead of poker.

When it comes to legislation surrounding gambling, this can vary from province to province. For example, in Ontario, operators are prevented from advertising bonuses and promotions, which of course puts them at a disadvantage compared to other provinces.

What does the future hold?

As we hopefully start to see some of the regulations and legislation surrounding sports betting in Canada relax even more, we can hope to see that the industry will continue to grow from strength to strength.

Canadians have long been fans of sports and sports betting, but it hasn’t always been legal in the country. However, since this has been changed, it has indeed made the sportsbooks that currently operate in the country a lot more accessible.

Although it’s understandable as to why they are still taking a cautious approach so as to be able to keep a firm hold on promoting responsible gambling, having seen a lot of professional athletes in the industry caught up in gambling scandals, it can help to restore the image of sportsbook betting simply being a past time and fun.

Hopefully today this hasn’t just given you a glimpse into the online sportsbook landscape in Canada at the moment but also a bit more of an insight into the sports industry in general.

There is a lot of hope and prosperity for Canada in the future if they carry on the path they are currently on. A young, tech-enthusiastic, and sports-loving population is a recipe for success; it can’t be doubted.

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