Camp leverages strategic partnership to expand footprint

Camp’s “Splatter Room” will be one of many services available in the retailer’s newest stores opening at Simon properties.

Camp is growing its portfolio by putting down roots in two premiere shopping centers.

Leveraging its partnership with Simon Property Group, the family-friendly, experiential retailer will open its eighth location in the high-performing King of Prussia shopping center in Pennsylvania’s northern Philadelphia suburbs. The store is slated to open in December, just in time for the holiday shopping season.

Camp’s ninth location, opening in early 2025, will be in The Galleria in Houston — one of Simon’s premiere properties and Texas’ largest shopping center. (Camp’s Houston opening will benefit from the property’s current remodeling project.)

The new stores will exceed 10,000 sq. ft., and feature the quintessential Camp experience highlights, including retail space called “The Canteen,” which will be filled with toys, clothing and accessories. Both stores will also offer a slime creation station, a “Splatter Room” for painting, a “CAMPitheater” performance space for live events, and a party room.

They will also feature Camp’s signature “Magic Door” passage that transports shoppers into a vast room used for ticketed immersive experiences. The retailer did not reveal the theme of its King of Prussia store’s first experience.