BCCI to stop showing tobacco ads between cricket matches; here’s why

“Cricket matches are widely popular among the young population. There have been multiple instances wherein surrogate smokeless tobacco ads are being displayed during cricket matches and celebrity endorsements happening. This tends to indirectly attract the youths. The health ministry’s DGHS may communicate to the BCCI urging them to stop showing tobacco-related ads in any form,” The Mint quoted an official aware of the matter requesting anonymity.

India has adopted a comprehensive strategy to handle the utilization of smokeless tobacco items, yet a lot more has to be done. The authority said adding that tobacco ad ought to be carried out rigorously. Strikingly, tobacco fabricating organizations promote gutka as ‘pan masala’ to escape from the prohibition on publicizing tobacco items. Surrogate commercials utilize these pan masala advertisements to advance gutka items with comparative names.

MORE ON SPORTS TAK:

Rohit Sharma reveals retirement plans for ODI and Test Cricket after T20I departure, says ‘you will see…’

Watch: Lionel Messi breaks down after getting injured like Ronaldo in Euro 2016 final, cries inconsolably in dugout during Copa America final

Martinez’s extra-time goal in injured Messi’s absence leads Argentina to record-breaking 16th Copa America title