Anthony Alvarez Expands His Hunting Ground for BLUEMARBLE SS25

Cult label BLUEMARBLE is embracing public virality on and off the runway. Anthony Alvarez‘s beloved menswear line made a statement at Paris Fashion Week, showcasing its Spring/Summer 2025 collection under the gaze of French Montana, Arlo Parks, and more.

While BLUEMARBLE holds less than a decade under its belt, the beloved label has made noise to last a lifetime — becoming synonymous with a youthful energy that instantly puts a grin on your face. Last season, Alvarez envisioned a rave in space with gigantic fur hats and puffed outwear. SS25 sees the young designer continue to evolve under the spotlight, exploring the great outdoors with an adventurous line that makes fashion its prey.

Upon arrival, the dimly lit venue was kept entirely black, illuminated by a single vibrant panel highlighting the runway exit. Pieces of paper flew from above like snowflakes, raining down on attendees who were baffled about what to expect. BLUEMARBLE’s 37-look collection expanded its hunting ground with multicolored camouflage prints on protective gear primed for the wilderness. Green, black, and grey tones blurred hooded outerwear in the first look, followed by vested variations with grandiose caps trimmed with bird feathers. Translucent tanks and warped denim highlighted BLUEMARBLE’s dynamic versatility, while studded trench coats and sleeveless hoodies warm you up under the moonlight.

Elsewhere, rainbow-toned camouflage merged on glossy trousers and parachute skirts, accompanied by ink-stained button-downs, rhinestone-encrusted denim, and larger-than-life weekender bags. Exaggerated blazers stolen from your grandad’s closet overflowed with silk handkerchiefs, completing the collection with pleated tracksuits, sun-printed knitwear, and glistening suggestive onesies à la BLUEMARBLE.

Take a closer look at BLUEMARBLE’s SS25 collection in the gallery above, and stay tuned for more Paris Fashion Week content on Hypebeast.