American Tourister x Kiztopia spins a travel tale with the new ‘Where Wheel You Go?’ collection

American Tourister has collaborated with Kiztopia to launch the “Where Wheel You Go?” travel collection, specially designed for little explorers embarking on big adventures. The launch includes this spot created by Blak Labs Singapore.

Alicia Lee, Business Manager Asia at American Tourister (Collaboration & Capsule Projects), said: “Just as how board games can lead us to exciting new places, our new collection evokes a sense of magic and adventure with Kiztopia’s iconic animal characters as travel companions that embody the joy of discovery.”

Koh Hwee Peng, Creative Partner, Blak Labs, said: “There’s something incredibly special about seeing the world through a child’s eyes.

“Our team at Blak Labs crafted a narrative featuring Kiztopia’s iconic characters, designed to excite both parents and children about their travel adventures. With the production expertise of Kenny Ong from Wonderworks, we brought this story to life, showcasing the collection’s visual appeal and practicality.”

The “Where Wheel You Go” collection features eight unique designs, each starring one of Kiztopia’s beloved animal characters, making every travel experience a magical adventure.

Available from August 2024, the collection includes a range of Upright Luggage, Backpacks and Travel Pillows, inviting travellers to weave their own tales of adventure.