American Express helps fans feel ‘tennis ready’ at Wimbledon

American Express is helping tennis fans celebrate Wimbledon this year with a selection of on-site activations. 

Amex tennis ambassadors Sir Andy Murray and Katie Boulter have collaborated with Amex to create a limited-edition zine, put together in collaboration with former I-D editor Ryan White.

The zine, Ready, features hints, tips, stories and insider information on Wimbledon from the British pros. 

Complimentary copies of Ready can be found at Amex spaces across the grounds and a digital edition is available online at americanexpress.com/zine.

The bank has launched Amex Pavilion on the Hill, including an exclusive spot for Cardmembers and guests to take in the views across Wimbledon and the London skyline. 

Fans will be able to get ready for the action by testing their reactions in speed games, put their tennis knowledge to the test to win exclusive prizes and stay hydrated at the American Express Power Serve Bar. 

Amex Radios is returning this year, providing match commentary, as well as the American Express Fan Experience, located in the Southern Village.

New experiences include TopSpin Gaming Area, allowing fans to test their tennis skills, and massage chairs to relax fans before the next nail-biting match. 

The American Express Fan Experience is open to all fans at Wimbledon, and was open from 10am until 9pm in the first week and 10am until 7pm in the second week of the Championships.

Also returning is the American Express Cardmember Lounge, featuring a private outdoor terrace and a number of offers for Amex Cardmembers using their cards on and off-site.

The lounge is open between 10:30am and 7pm with last entry at 6:30pm.

Cardmembers have the opportunity to receive a one-time statement credit of £20 when they cumulatively spend £140 or more on-site on their eligible American Express Card over the course of the Championships.

Customers will also receive an exclusive 20% discount at the official Wimbledon online shop from the week before to the week after the competition (from 24 June to 21 July). 

Tennis fans will also have entertainment in the queue, like having their photo taken at the “Chair of champions” as well as visiting the Amex kiosk within the Queue Village, where they can enter a free prize draw for their chance to win centre court tickets.

American Express has also launched an above-the-line and social media campaign, illustrating how Amex “serves” its “powerful backing to Cardmembers and fans at Wimbledon”. 

This will include an out-of-home takeover at Wimbledon and Southfield stations, and on public transport along fans’ route to SW19. 

American Express is sponsoring three out-of-home screens in Hammersmith, Spitalfields and Piccadilly, where Wimbledon will be televised with seating to enjoy the matches.

Aaron Burke, vice-president, global brand partnerships and experiences at American Express, said: “We know that feeling ready, both before and during events, helps fans get the most out of experiences, and that’s exactly how we’re backing tennis fans this year. 

“We’re offering an array of exciting moments to ensure fans feel prepared, and action-ready for all the exhilarating moments that lie ahead during the summer’s premier tournament.”