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- Amazon (NASDAQ:AMZN) has released its generative artificial intelligence-powered shopping assistant dubbed Rufus to all U.S. consumers using the Amazon Shopping app, the company announced Friday.
- Rufus assists customers through all phases of their shopping experience as it has incorporated an understanding of product details and customer reviews. It can be accessed through the Rufus icon at the bottom of the Shopping App screen.
- First introduced in February in beta to a small subset of customers, it is now available throughout the US, after the company received positive feedback from users.
- Rufus can provide shopping recommendations, compare options, provide product updates, identify trends, access order history and answer questions not even related to shopping.
- Rufus is named after a Welsh corgi who roamed the boardrooms and warehouse of Amazon’s Seattle campus back in 1996. He died in 2009.
- Other companies have also released AI shopping assistants recently, such as Etsy’s (ETSY) Gift Mode, eBay’s (EBAY) Magical Listings and Instacart’s (CART) Ask Instacart.
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