Amazon Prime Day 2024: The Best Early Beauty Deals to Shop Now

CosRx Snail Mucin 96% Power Repairing Essence

#1 Bestseller in Beauty & Personal Care
100K+ bought in past month

This all-time Amazon beauty bestseller has received celebrity shoutouts from the likes of Emily Ratajkowski and Alexa Chung. It hydrates the skin like a tall glass of water and soothes redness — perfect post-sun skin care for summer.

Editor testing review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After six weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead and around my eyes.”

Price upon publish date of this article: $11.98

Kitsch Satin Heatless Curling Set

#1 Amazon Bestseller in Hair Rollers
20K+ bought in past month

This viral hair hack has become a holy grail for one WWD Shop editor. It’s also the gold standard of heatless curlers, due to its user-friendly application and satin lining that’s gentle on fine or damaged hair. If you’re skipping hot tools this summer, this sleep-in blowout shaper will be a game-changer in your glam routine.

Editor testing and review notes: “The hype is real with this product. As someone who regularly styles their hair, and is focused on healing my tired, color-treated mane, I will never go without this sleep-in rod. It takes me about five minutes to twist my hair around it and it’s so comfortable that doesn’t interfere with my essential beauty sleep. I find it works best on dry hair, though the satin rod works great on damp strands too, as it won’t absorb any moisture, and, in a handful of hours, results in a genuinley healthy shine.”

Price upon publish date of this article: $15.98

L’Oreal Paris Makeup True Match Lumi Glotion

#1 Amazon Bestseller in Face Highlighters & Luminizers
30K+ bought in past month

Achieve a lit-from-within glow from this cult-favorite highlighter that gives Jennifer Lopez and Alix Earle their famous bronzed skin. Pro tip: mix it with your face moisturizer or body lotion to boost your summer glow.

Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.”

Price upon publish date of this article: $13.98

Neutrogena Ultra Sheer Dry-Touch Sunscreen

#2 Amazon Bestseller in Sunscreens
80K+ bought in past month

If you’re not stocked on face sunscreens, start here. Neutrogena top-rated Ultra Sheer Dry-Touch Sunscreen wears under makeup like a dream, and boasts over 19,000 five-star ratings from satisfied Amazon shoppers.

Price upon publish date of this article: $8.88

Wavytalk Thermal Brush

#5 Amazon Bestseller in Hot-Air Hair Brushes
5K+ bought in past month

Not a hair dryer brush nor a curling iron but somewhere right in the middle is the Wavy Talk Thermal Brush. This viral TikTok discovery smoothes and curls dry hair in a matter of seconds for a quick blowout look, and comes as a full kit with handy sectioning hair clips.

Editor testing and review notes: “Okay, I’m sold on the Wavytalk Thermal Brush. After months of seeing it on my FYP, I finally tried it despite my tried and true arsenal of hair styling tools. It actually fills a gap in my rotation, where it can create an instant blowout on air-dried hair (my preferred method of hair drying) or quickly reshape my curtain bangs. And, with a simple twist of the wrist, it can even make a full head of voluminous ringlets that last all day. I can tell this will be a secret weapon for travel when I’ll need just one, simple tool to refresh my strands.”

Price upon publish date of this article: $39.97

L’Oreal Paris Makeup Voluminous Waterproof Mascara

#3 Amazon Bestseller in Mascara
10K+ bought in past month

Waterproof mascara is essential for summer, so you might as well stick with an iconic formula you can rely on. This one is a mainstay in the professional makeup kits of celebrity artist like Mario Dedivanovic for its pitch-black pigment and volumizing wand.

Editor testing and review notes: “The formula is richly pigmented, requiring fewer coats to achieve a dramatic lash look, but it’s the wand and bristles that this tester adored. Ultra-soft, densely-packed bristles grab lashes without too much handiwork required, and the slim wand makes it simple to target lashes on the inner and outer corners of your lash line. Because the bristles are so dense, we recommend wiggling the wand close to the lash line for an even, fully-fanned out result.”

Price upon publish date of this article: $7.84

Brooklyn Botany Brown Sugar Body Scrub

#3 Amazon Bestseller in Body Scrubs
#6 Amazon Bestseller in Body Scrubs & Treatments
3K+ bought in past month

Showing some leg this summer? Achieve bump-free, baby-soft skin with this top-rated body scrub that’s gentle on the skin and smells like a sweet treat — it’s almost good enough to eat.

Price upon publish date of this article: $9.98

Eos Shea Better Vanilla Cashmere Body Lotion

#1 Amazon Bestseller in Body Lotion
80K+ bought in past month

After exfoliating, moisturizing, and spending time in the sun, following up with a hydrating body lotion is critical. Opt for this top seller that smells like warm vanilla and won’t have you feeling sticky.

Editor testing and review notes: “I have generally tough skin, but for some reason the skin on my legs is especially sensitive. This body lotion caused zero irritation and redness, and I love it as a summer swap for my typically thick winter moisturizers. It glides on and absorbs so smoothly, and even acts as a great base for applying self tanner on top. It’s a great value for the price — I’ve used it for over two months and I still have plenty of product left to enjoy.”

Price upon publish date of this article: $8.98

Maybelline Lifter Gloss

#3 Amazon Bestseller in Lip Gloss
1K+ bought in past month

If you’re looking to introduce a new holy grail into your lip rotation, the Maybelline Lifter Gloss is a must-try. It’s formulated with hyaluronic acid to visibly smooth and plump the lips, and comes in a slew of shiny shades to match your glam mood of the moment.

Editor testing and review notes: “Maybelline’s Lifter Gloss is my favorite lip product of the summer. It’s a pretty pink that gives my smile some oomph. The chubby doe foot makes it easy to apply without a mirror, and the chunky tube makes it easy to find in my cluttered bag.”

Price upon publish date of this article: $7.97

Hero Cosmetics Mighty Patch

#1 Amazon Bestseller in Pore Cleansing Strips
100K+ bought in past month

There’s nothing worse than a pesky pimple popping up to ruin your day. Hero’s Mighty Patch should wear a cape — this gentle and wearable acne spot treatment magically soothes flare-ups in just a few hours.

Editor testing and review notes: “If you struggle with breakouts, you must keep these patches in your pimple-fighting toolkit. The bandage-sized patches can cover standalone blemishes or clusters of them.”

Price upon publish date of this article: $9.99

Samnyte Hair Wax Stick

#1 Amazon Bestseller in Hair Styling Waxes
80K+ bought in past month

Samnyte’s Hair Wax Stick is a consistent Amazon bestseller. It comes recommended by Alix Earle and Josephine Skriver as a simple solution for slicked-back styles and taming flyaways.

Editor testing and review notes: “When I first dabbled in the slicked-back ponytail look, this stick was my training wheels — it’s mess-free to apply and practically glues down the flyaways my naturally curly hair gets around my temples. And even after trying pomades and oils that go for $30 or more, I still find myself coming back to this budget-friendly stick. It doesn’t leave white specks in its wake and ensures my hair won’t budge, even in gusty weather.”

Price upon publish date of this article: $7.99

Peter Thomas Roth Instant Firmx Temporary Eye Tightener 

#3 Bestseller in Eye Treatment Creams
10K+ bought in past month

Ever since before-and-after images of this eye treatment went viral, shoppers have been obsessed. It visibly tightens, firms, and smooths the under eye in a matter of minutes, making for a unique cure-all for puffiness and fine lines that’s worth the try — especially at such a rare discount.

Price upon publish date of this article: $24.49

Octobuddy Silicone Suction Adhesive Mount 

Amazon’s Choice
#1 Amazon Bestseller in Cell Phone Stands
6K+ bought in past month

WWD Shop editors are constantly using these suction mounts that attach to your phone case. They allow your phone to stick to any surface, like a computer screen or mirror, so you can reference tutorials as you glam or even film your own videos for TikTok — they’re likely behind the GRWM videos of your favorite creators.

Price upon publish date of this article: $12.99

Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Gel Moisturizer

10K+ bought in past month

With summer humidity comes sweaty skin, so it’s best to swap our your moisturizer for water-based formula that feels especially lightweight, since you’ll also be applying sunscreen on top. We love the Neutrogena Hydro Boost Water Gel Moisturizer for this reason, plus, it feels so refreshing upon application.

Editor testing and review notes: “This moisturizer gives my skin an instant boost of hydration. It absorbs so quickly and makes for an ideal makeup base in the mornings — and is especially lightweight in hot weather. I love applying it fresh out of the shower after applying a face serum.”

Price upon publish date of this article: $14.82

Huonul Vanity Makeup Mirror

#1 Amazon Bestseller in Personal Makeup Mirrors
10K+ bought in past month

Amazon Prime Day is a great opportunity to stock up on vanity items at a discount, like an essential lighted makeup mirror. This tri-fold top-seller features 21 LED bulbs, three different magnifications, and touch controls so you can see all the fine details as you glam.

Price upon publish date of this article: $21.99

Acure Brightening Facial Scrub

#1 Amazon Bestseller in Facial Scrubs
20K+ bought in past month

No skin care routine is complete without a weekly exfoliator to slough off dead skin and achieve a deep clean. Acure’s Brightening Facial Scrub is a bestseller for its gently and natural formulation of detoxifying sea kelp, refreshing lemon peel, brightening Madonna lily, and purifying French green clay.

Editor testing and review notes: “For years I was under the impression that I’ve discovered a hidden gem — but little did I know that this scrub was an all-star among beauty lovers on Amazon. It’s my go-to when my skin’s looking tired and dull. It applies gently, but not too gently where it feels like it’s barely scraping the surface, and leaves my skin feeling so smooth and looking bright. I often mix it with my favorite face cleaner when I want a more gentle exfoliation, too.”

Price upon publish date of this article: $6