Eugenie Bouchard shares how ‘sex appeal’ is GOOD for women’s sports

Tennis glamour girl Eugenie Bouchard gave her insight on how sex appeal helped her become more than an athlete and is beneficial for women’s sports. 

The 30-year-old Canadian also detailed how Tennis is a great sport for the ‘sex appeal side’ and talked about the opportunities that it provides outside her field. 

‘Tennis, first of all, is a great sport for that sex appeal side,’ Bouchard shared in an interview with YouTuber Valeria Lipovetsky. ‘We’re wearing short skirts, we’re wearing tank tops. 

‘It’s fun to turn on the TV and watch that. Right away I was able to get great marketing deals off the court. Being asked to be in the Sports Illustrated Swimsuit Edition a few times.’

‘Exploring that path was definitely on my to-do list. It’s definitely part of who I am because I think it’s great.’ 

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Bouchard’s tennis career was marred by injuries since she came into the scene in 2014. At 20 years old, she appeared in the Wimbledon final but lost the Grand Slam match to Serena Williams. 

However, Bouchard opened up on how modeling helped her transcend just being a sports star. She also argued that her non-tennis endeavors helped expand her fanbase and bring more eyes to the game. 

‘Why keep myself in a box? Why not try to become bigger, or better, or transcend tennis, or explore other fields?,’ she said. ‘Tennis is the only thing I know, but it can’t be the only thing I’ll ever do in my life. 

‘So I found it very interesting to be in the magazines or do fashion stuff and see that I really enjoyed these things as well.’ 

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‘[It’s] just increasing my fan base, my audience, which in turn helps me get better brand deals, better endorsements. Not just in a personal way for me, ‘OK I can actually make more money out of this’, but in a general sense, ‘OK we have someone who is maybe a casual fan who is going to come to the Miami Open to watch me play.”

‘That’s good for tennis in general, for female tennis, for women’s sports, that’s good for everything.’

The former No 5 player in the world has taken up pickleball in recent years but insisted that her tennis career is not over in an interview with ESPN in January. 

Bouchard’s last tour-level appearance was at the Guadalajara Open in September. Unfortunately, her tournament run ended in the Round of 32 when she was eliminated by Veronika Kudermetova.