Louis Vuitton unveils its first travel guide dedicated to Barcelona

Louis Vuitton is deepening its relationship with Barcelona. After showcasing its latest Cruise collection in the city last May and sponsoring the 37th edition of the America’s Cup, Louis Vuitton is once again betting on the Spanish city by expanding its urban guide project.

On August 23, Louis Vuitton will present its edition dedicated to the Catalan capital, featuring around 350 locations throughout the Mediterranean city. The guide includes markets, restaurants, major cultural sites, historical landmarks, and even spots beloved by football fans.

For this edition, Louis Vuitton collaborated with notable figures such as Sergio Caballero, co-founder of the Sónar electronic music festival, to select key points of interest. The guide’s photography was handled by Pascal Aimar, a member of the Tendance Floue collective.

This latest addition continues Louis Vuitton’s iconic initiative, launched over 20 years ago, which has already developed guides for some of the world’s most visited cities, including Paris, New York, London, and Tokyo. These guides offer detailed itineraries through the lens of design, contemporary art, fashion, beauty, gastronomy, and sports.

Founded in 1854, the Paris-based brand tops the list of the world’s most powerful luxury brands and is part of the LVMH conglomerate, which also includes prestigious names such as Kenzo, Fendi, Dior, Loewe, and Berluti.

Louis Vuitton currently operates in Spain through two boutiques in Madrid, one in Barcelona, a store in Ibiza, and another in Puerto Banús, Marbella. Additionally, the brand has two corners in El Corte Inglés, located in Diagonal, Barcelona, and Castellana, Madrid.

According to its latest financial data, the French conglomerate experienced a 2% drop in sales in the first quarter of the current fiscal year, attributed to challenges in the Chinese market, with total revenue reaching €20.7 billion.