Interactive Tennis Activations : Fresh Del Monte

As the only produce brand that sponsored the 2024 Miami Open Tennis Tournament, Fresh Del Monte found fun ways to engage fans and encourage people to eat more fresh fruits and vegetables.

Attendees at each match had the chance to enjoy pineapples and fresh-cut fruit from Fresh Del Monte, and between matches, Fresh Del Monte took over the stadium’s video boards to give fans the chance to win a seat upgrade by scanning a QR code—and gain additional entries by engaging with the brand on social media.

The Miami Open attracts nearly 390,000 people over 10 days and Fresh Del Monte made its mark by offering fresh-cut and whole fruit and vegetable products available for purchase, plus including interactive ways for healthy eating fans to engage with the brand during the event.