Knicks’ Dolan Rips NBA’s Media Deal, Revenue Sharing Policies

Knicks owner James Dolan sent a letter to the NBA’s Board of Governors blasting the league’s new $74.6 billion media rights deal and renewing his criticisms of the league’s revenue sharing policies, according to ESPN’s Adrian Wojnarowski.

The new media rights deal has expanded to include three national partners instead of two and is expected to significantly increase the number of nationally televised games, reducing the number of available games for regional sports networks and cutting into the revenue generated by those local broadcasts.

“The increased number of exclusive and non-exclusive games means that national partners would have the ability to air nearly half of the regular season and all postseason games,” Dolan wrote in his letter, per Wojnarowski. “This reduction in available games for RSNs risks rendering the entire RSN model unviable. The inclusion of streaming partners in the proposal (e.g., Amazon Prime Video, Peacock) allows fans in all NBA markets to bypass their RSN to watch certain games in their local market. The proposal offers no local protections for RSNs.”

As Wojnarowski details, the NBA has also reportedly proposed that the league office receive an 8% cut of the revenue from that media deal, as opposed to 0.5% under the previous agreement. That would work out to about $6 billion over 11 seasons, beginning in 2025/26. Dolan said there has been no “sufficient justification” for that exponential increase.

“(There is no) transparency into how (the NBA) arrived at the sum, how these fees will be allocated or to what extent the league will utilize this purported revenue growth to incur new and incremental costs and further expand the league’s ever growing expense level,” Dolan wrote.

Dolan has long had an adversarial relationship with the league office and commissioner Adam Silver. He stepped down from his positions on the NBA’s influential advisory/finance and media committees last year, with reporting at the time indicating that the Knicks owner had been “increasingly critical” of Silver and the NBA on a number of issues.

The Knicks questioned Silver’s impartiality when they filed suit against the Raptors last year, arguing that the court system ought to rule on a dispute between the two teams due to Silver’s allegedly tight relationship with Raptors governor Larry Tanenbaum.

Dolan, who has also been a critic of the NBA’s revenue sharing system over the years, argued in his letter to the Board of Governors that the new TV deal will hurt local team sponsors and partners, since the visibility those sponsors receive in locally televised games won’t be afforded to them in national broadcasts. He added that “pride of ownership” is being sacrificed and that the league is becoming a “one size fits all, characterless organization” by taking away agency from its individual teams.

“The NBA has made the move to an NFL model — de-emphasizing and de-powering the local market,” Dolan wrote. “Soon, your only revenue concern will be the sale of tickets and what color next year’s jersey will be. Don’t worry, because due to revenue pooling, you are guaranteed to be neither a success nor a failure. Of course, to get there, the league must take down the successful franchises and redistribute to the less successful. This new media deal goes a long way to accomplishing that goal.”

The NBA’s Board of Governors is reportedly set to meet on Tuesday in Las Vegas. Dolan, who has declined to attend those meetings since stepping down from the league’s committees last year, wrote in his letter that he believes the Knicks’ concerns are “shared by many of our counterparts across the league.”