Amazon Prime Day 2024 – live: Top shopping tips and early deals

I’ve been covering Prime Day for years and can confirm it’s one of the best times of the year to stock up on beauty essentials. From cult classics such as Elemis’s pro-collagen cream, Revlon’s hot brush and TikTok-viral favourites (think Maybelline’s sky high mascara or Colour Wow’s dreamcoat spray), the sale leaves you spoiled for choice – and the early offers are already rolling in.

Colour Wow dreamcoat spray: Was £27, now £19.95, Amazon.co.uk

Reduced by 26 per cent, now’s the time to snap up Colour Wow’s viral dream coat spray. When our beauty writer tested the cult buy, she said the formula “did a stellar job of keeping my hair straight and adding some serious gloss.” Working through heat-activation, the product adds extra moisture and gloss to locks, giving dull hair a new lease of life.

CeraVe facial moisturising lotion SPF 50 : Was £16.50, now £11.29, Amazon.co.uk

SPF is a non-negotiable, so it’s important to find a daily formula that works for you. Suitable for normal skin, CeraVe’s daily formula secured a spot in our round-up of the best SPF moisturisers. “Including SPF 50 for stronger protection, the lightweight cream houses three ceramides, niacinamide and vitamin E to hydrate and heal whilst shielding from the sun,” our tester said.

If you’re in the market for a new TV, Prime Day is the perfect opportunity to save on a pricey model. Case in point: this Amazon Fire smart TV, now on sale with 42 per cent off.

Amazon Fire TV 50in Omni QLED series 4K smart TV: Was £649.99, now £379.99, Amazon.co.uk

The Omni is the top-of-the-line model in Amazon’s line-up of own-brand televisions, thanks to its sharp and vivid 4K screen enhanced by the vibrant and contrasting QLED display technology. There’s currently a discount of between 20-30 per cent applied across the full range of sizes – from 43in to 65in – so, you won’t miss out on the offer when choosing a set that fits your room.

From Samsung to LG, our tech writers are finding more Prime Day TV deals below:

This year, Amazon’s Prime Day event will take place on Tuesday 16 July and Wednesday 17 July. As usual, the sale will begin at 12am on the Tuesday and end at 11.59pm on the Wednesday, so you’ve got a full 48-hours to shop the sale.

But you don’t have to wait until tomorrow to score a saving, with plenty of new deals dropping in the run-up.

If you’re considering a phone upgrade, look no further than this saving on an Apple iPhone. While it’s not the newest iPhone, the base iPhone 14 currently has 14 per cent off, thanks to Amazon.

“This is a fast and attractive smartphone, with Apple’s excellent design and build quality, boasting now-routine features, such as water resistance and strong screen, and a significantly improved camera,” our writer said in their review. “The iPhone 14’s internal upgrades, from camera to crash detection, are pretty extraordinary, all for a price less than the iPhone 13 pro, with which it shares the same processor.”

Welcome back to our live coverage of Amazon Prime Day 2024! While the main event officially kicks off at midnight this evening, there are plenty of early deals to get you excited.

From viral beauty buys to air fryers and pricey tech, I’m hunting down the best deals as they drop throughout the event, while you can also find the creme de la creme in our ultimate Prime Day guide.

Look, household essentials might be the most boring purchase ever, but they’re called essentials for a reason and Amazon Prime Day is the perfect time to stock up. From dishwasher tablets to shampoo, the online giant has it all and even sells handy bundles of cleaning products that often come with enticing discounts.

Ella’s rounding up some of the best early Prime Day discounts on household essentials in her article below.

This might be the weakest summer ever, but it’s finally starting to get hot again. Good for those of us skipping away outside, but not great for those sweating it out indoors, crying because of the unberable heat.

Thankfully for you, I’ve rounded up a guide to the best early Prime Day deals on portable air conditioners, so you can bring the temperature down several degrees inside your house-shaped oven.

Laptops are always popular purchases during Prime Day, but in recent years, I’ve seen a huge uptick in cheap devices from unknown brands appearing in the sale. Finding the exact model of laptop you want at Amazon can be tricky, too, as there’s usually a mix of older and newer models listed alongside one another, usually with the same names.

Steve’s our laptops expert, and he’s busy compiling the best early Prime Day laptop deals in his article below. Think HP, Lenovo, Dell, Apple MacBooks, Microsoft Surface laptops and more.

For all the electric toothbrush converts out there, you know the feeling. Once you try an electric toothbrush, you never want to brush manually ever again, but they don’t come cheap. Thankfully, the Prime Day deals on the best electric toothbrushes from Oral-B, Philips and more get me really smiling.

I’ve got all the best early electric toothbrush deals in my article below, including on water irrigators:

Looking to get some work done on the house this summer? When it comes to home improvement and deals on power tools, Amazon has some good savings when it comes to Prime Day. I’ve seen it previously slice the price of lawnmowers, pressure washers, home and garden tool sets and more. I’ve seen major players such as Ryobi, Bosch and Kärcher slash prices by hundreds of pounds.

Again, Lois has all the details in her article below, including the best early power tools Prime Day deals: