Currys boosts shopping experience for those with disabilities as it extends WelcoMe trial to London — Retail Technology Innovation Hub

In March, we reported that Currys had become the first tech retailer to partner with WelcoMe, with the aim of improving the shopping experience for customers with disabilities.

A purpose built web app, the platform works by allowing shoppers with a disability to register an in-person store visit, online.

Through filling out a quick form indicating any specific disability related needs or information, and an estimated date/time of arrival, stores are then notified of the upcoming visit giving them the opportunity to prepare for and accommodate any specific requirements etc.

The tool also gives retail partners access to pointers and best practice techniques to help accommodate anybody, specific to certain disabilities.

This was piloted across 20 Currys stores around the Birmingham region, including: Birmingham Castle Vale, Birmingham Highgate, Birmingham Selly Oak, Burton, Cannock, Kidderminster, Leicester Fosse, Leicester St Georges, Loughborough, Merry Hill Retail Park, Shrewsbury, Solihull, Stafford, Stoke Festival Park, Stoke Longton, Sutton Coldfield, Tamworth, Telford, Wednesbury J9 and Wolverhampton.