EW rounds up the hottest and latest fashion launches

Emirates Woman rounds up the hottest and latest fashion launches, hero buys, and new store openings to explore for summer.

Bookmark this page and keep checking for new updates and must-buys from your favourite brands – international and homegrown – for a wardrobe refresh.

Scroll through to discover the latest and greatest fashion launches of July.

1309 Studios unveils The 11th Odyssey Collection

Qatar-based abaya label 1309 Studios’s The 11th Odyssey collection showcases ethereal abayas that transport you to distant lands via its daring designs and details. Inspired by the visionary designs of Ghada Al Subaey, the pieces are crafted from lightweight fabrications like chiffon, silk twill, and matte crepe that make heatwave dressing a breeze.

Available online at 1309studios.com

The Audemars Piguet Mini Royal Oak makes a mighty comeback

Swiss Haute Horlogerie manufacturer Audemars Piguet unveils a new miniature Royal Oak quartz model – a contemporary interpretation of the 20mm Mini Royal Oak launched in 1997.

Measuring a mere 23 mm diameter and executed in a choice of 18-carat yellow, white or pink gold, these mini monochrome timepieces combine the strong aesthetic codes of the original Royal Oak with the shimmering brilliance of Frosted Gold to create a striking visual effect. Inspired by an ancient Florentine jewellery technique, the Frosted Gold finish was revisited by jewellery designer Carolina Bucci and adapted by Audemars Piguet artisans in 2016 to adorn the Manufacture’s timepieces.

Available in-stores at Audemars Piguet

Jimmy Choo unveils its Califonia-inspired Summer 2024 collection

For summer, takes California – the light, the colour, and openness – as its inspiration to reignite iconic styles like the Drop heel and Diamond, remixed with seasonal newness.

Fronting the ‘Road to Joy’ summer campaign is actress and producer Sydney Sweeney, which is set against a sun-bleached backdrop of Palm Springs captured by Oliver Hadlee Peach.

Available in-stores and online at jimmychoo.com

Dolce&Gabbana introduces a new location in Portofino – Le Carillon

For summer, Dolce&Gabbana introduces a new location in Portofino – Le Carillon, dressed in the new Verde Maiolica print. In addition to its Saint Tropez beach club address at Casa Amor, this latest takeover serves an authentic La Dolce Vita Italian holiday atmosphere surrounded with natural beauty and the iconic Piazzetta overlooking the romantic marina.

The new Verde Maiolica print by Dolce&Gabbana covers the entire area of the beach club, while the elegant vertical striped pattern recalls the dolce vita and the typical style of the Italian Riviera, decorating the exclusive pop-up, the bar area, and the VESTA Portofino restaurant.

Louis Vuitton unveils the Flight Mode capsule collection for the chic jetsetters

the Flight Mode capsule collection celebrates Louis Vuitton’s trunk-making heritage and spirit of travel with timeless designs, from travel leather goods, ready-to-wear, shoes and accessories. Offering an elevated approach to traveling,

The fashion capsule includes iconic pieces such as the Keepall and Side Trunks showcased with a distinct motif, Élysée Palace Hotel stamps that look like vintage-style travel patches – a tribute to the first Parisian luxury hotel at 103 avenue Champs-Élysées, a landmark location where Louis Vuitton will establish a new project. Additional Flight Mode styles like the Low Key Hobo are introduced as new travel essentials.

Available in-stores and online at louisvuitton.com

Longchamp x K.Jacques serves a line-up of summer sandals

Longchamp is quietly making a comeback. The French heritage brand collaborates with artisan footwear brand K.Jacques for a line-up of flat sandals infused with iconic design codes of Le Pliage®

Suited for all the serious summer explorations, the sandals are crafted from durable cowhide leather, features a wide ankle strap and come in 6 colourways: black brown, green, strawberry, violet and forest. “Like Le Pliage®, K.Jacques sandals speak to every generation,” says Longchamp Creative Director Sophie Delafontaine. “With this collaboration, we are bringing together Paris and Saint-Tropez, and adding a touch of Parisian chic to this simple summer essential.”

Available in-stores at Longchamp

Prada releases its May Issue 2024 collection

The Prada May Issue 2024 collection explores history and heritage – injected with eccentricity and vibrancy for summer. Iconic pieces like the Re-Nylon bags are adorned with crystal straps, archival Prada handbag silhouettes are refreshed with pops of bright accents while, overcoats are painted with foliate patterns, and more.

Available in-stores and online at prada.com

BIRKENSTOCK 1774 launches Eternal Sunshine collection for summer

The two-part collection is crafted in tribute to Los Angeles’s eclectic energy and consists of archival pieces reignited in new fabrications and finishings such as leather piping and signature monochromatic buckles. For this season, materials are made with specialized techniques that contrast and is reminiscent of Southern California’s nostalgic attributes of the later 20th century.

Available at select global retailers and online at 1774.com 

Miu Miu releases 2024 L’Été collection that serves cool-girl vibes for summer

The Miu Miu 2024 L’Été collection spans across ready-to-wear, accessories, swim- and beachwear including influencer favorites such as the logo wicker baskets and striped cotton crochet knit totes. The pieces are worn and shot in an accompanying campaign, which features a multidisciplinary cast including includes model Amelia Gray Hamlin, actor Jasmin Savoy Brown, creator Emma Chamberlain and singers Angel Haze and Lexie Liu, lensed by artist Richard Kern.

Available in-stores and online at miumiu.com

Givenchy unveils the Antigona Cube

For Fall 2024, Givenchy released a new addition to its Antigona family of handbags: the Antigona Cube. Showcasing an origami-like construction and a curved silhouette, this ladylike handbag is presented in two sizes: a mini and a contemporary Nano version, and comes in classic colors with a glossy finish such as black, ivory, soft tan, almond green, silver grey and raspberry.

Available in-stores and online at givenchy.com 

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Images: Supplied