32 Fashion Products From Amazon’s “Internet Famous” Section That Are Actually Worth The Hype

This hip label is Chinese American- and family-owned and makes its gorgeous bags with vegan leather and recycled plastic!

BuzzFeed Shopping editor Kayla Boyd has this and raves: “When I started seeing this new ‘It bag’ all over Instagram, I knew I had to have it. What shocked me was the fact that it’s less than $100! The quality is amazing — the vegan leather is sturdy, it has a nice faux suede lining, and the magnetic closure actually stays closed. The adorable ‘scrunchie’ design is such a great way to jazz up an outfit. Plus, it’s a great size for the necessities like my phone, wallet, keys, mask, and lip gloss. I definitely plan on buying more colors!” 

Promising review: “I needed more ‘date’ bags as most of my bags are huge. I ordered this and it’s exquisite. Soft and not too small. Big enough for my keys, lipstick, an extra face mask, and my iPhone. Highly recommend.” —Techy

Get it from Amazon for $79.99+ (available in 27 styles).