20 of the very best early Prime Day deals on Amazon Canada, according to shopping experts

Reuters

As summer sizzles, US retailers try to move back-to-school shopping to July

NEW YORK (Reuters) -While American children may wish summer vacation would never end, retailers want back-to-school season to start earlier than ever — preferably now — and are timing promotions ahead of Amazon’s Prime Day. With deals on sneakers, computers, kids’ clothing and backpacks, Walmart, Target and Shein hope to entice parents to start back-to-school shopping and capture dollars that might otherwise go to Amazon, which holds Prime Day on July 16 and 17. “Retailers are looking to grow market share,” said Brian Jacobsen, chief economist at Annex Wealth Management.